Exemples de lead magnets LinkedIn en tech companies

Every salesrep says “I can’t find good leads.” Cool. Here are 1,000 verified CEOs in San Francisco running tech companies doing between $1M and $10M. No excuses left. Want it? 1) Comment "SF" 2) Add me 3 I'll send this file in DM Each one is: • In tech • Between $1M and $10M in revenue • Fully verified (email + phone + LinkedIn) • Ready to be enrolled in your outbound flow How to use this if you’re an SDR or BDR: 1️⃣ Start from relevance, segment by company size or product type 2️⃣ Open with a problem they actually care about (fundraising, hiring, pipeline, etc.) 3️⃣ Use their LinkedIn URL to personalize your first line 4️⃣ Then automate follow-ups via lemlist, don’t spray and pray 5️⃣ End every sequence with a low-commitment CTA “worth a quick chat?” works better than “book a demo” Want it? 1) Comment "SF" 2) Add me 3 I'll send this file in DM

What's the difference between messaging and positioning? I get asked this a LOT so I decided to get one of my favorite thinkers on this topic - Emma Stratton - to come on the podcast and chat with me about it. I love her take on how to get rid of the jargon in your messaging while keeping the message "punchy." Also - she's got a new book coming in the fall that I'm super excited about. Link to the episode in the comments. Aside - this is a slide from her talk at Turing Fest a couple of weeks ago 😂

BIG NEWS - The Audiobook for Sales Pitch is now available! 🎉🎉 WOO HOO!! Did I narrate this book myself? Yes I did! Narrating an audiobook is a big ol' pain, and I do not recommend it to anyone! It's way harder than it looks! I should have gotten Morgan Freeman to do it - that would have been so much cooler! Please try to appreciate my full Canadian accent anyway! Available on Audible or anywhere else you get your audiobooks. I will add some links in the comments.

I am late to the party here, but I FINALLY got my hands on The Best of Lenny's Newsletter book! This is a dense package of product management goodness. I love that I have a little bit in here. I know this is 99.9% Lenny Rachitsky and 0.1% me - but that won't stop me from calling this book 2.1 for me. It even looks like my other books! I hear there are only a small number of these left - order quickly if you want one - I will drop a link in the comments.

Yesterday I launched a new podcast about parking... just kidding! A mysterious glitch replaced my awesome new episode with Brent Adamson with a podcast about....parking? It's fixed now and let me tell you - you will want to listen because this one is a banger! I've been dying to get Brent on the podcast since forever. His work has had a big impact on me, and it was an absolute treat to go deep with him on a bunch of stuff, including: * The original Challenger Sale research and how they worked through the original positioning of the book to make sure there was a clear contrast between Challenger and traditional relationship selling (for better and worse). *How the customer's context has changed in the past ten years - particularly for larger deals. *Why it is so hard to get an enterprise deal done. As Brett says, "How the Bleep does commerce even happen?" and then, importantly, "How much more commerce could happen?" *Why we can no longer win "The smartness arms race" by producing great content, and why "sensemaking" is the way forward. *How companies need to put their insight into context for the customer in order to help them make better decisions. If you are in B2B, you will want to listen to this one. Links are in the comments (zero parking talk this time, I promise!).

I get asked a lot about how customer research fits into positioning work, so I decided to get Georgiana Laudi on the podcast to give us a deep dive into it. I've had a lot of positive feedback on this episode - I think you are going to love it. Here's what we cover: ☑️ Why traditional marketing funnels are LAZY ☑️ Why it's important to understand "moments of value" from the customer's point of view ☑️ When you know you need customer journey research ☑️ Why customer research in a zero-touch sales model is so critical ☑️ How to use a Jobs to Be Done approach to understand the customer's milestones for success better ☑️ What is "Voice of Customer" and how do we best use it ☑️ What's the role of AI in customer research She also finishes up with a great customer story that I love. Links to the episode in the comments.

Did you know I've started a newsletter? This week, I'm doing a deep dive on positioning across products, segments, and personas (I've always wanted to write a longer-form piece on this). There will be diagrams. You know things are serious when there are diagrams. Sign-up link in the comments. The newsletter drops tomorrow.

🚨 BREAKING: Anthropic built a model too dangerous to sell. Not on the API. Not to enterprise. Not even a waitlist. It's called Claude Mythos. And from a single prompt that just said "Find a simple bug" here's what it did: → Found a 27-year-old flaw in OpenBSD nobody had ever caught → Found a 16-year-old FFmpeg bug 5 million automated scans missed → In FreeBSD, built an entire exploit chain on its own, bypassed auth, and walked away with full admin control of the machine On the Firefox JS engine benchmark, Opus 4.6 got 2 successful exploits. Mythos got 181 out of 250. The gap between finding a vulnerability and weaponizing it used to be days of skilled work. Mythos compresses it to hours for the cost of an API call. So Anthropic locked it in the building and launched Project Glasswing instead. AWS, Apple, Google, Microsoft, Nvidia, JP Morgan, Linux Foundation. Defensive use only. Here's the part nobody's talking about: The Claude you and I use every day is not the best Claude that exists. It never was. This is just the first time we've gotten a real number on how big that gap is, and it's widening fast. If you're building with AI, the bottleneck isn't model intelligence anymore. It's the workflows you build around the tools. The people who get fluent before the next jump will look very prepared in 12 months. The people who waited will be starting from zero. Comment "MYTHOS" and I'll send you the full Breakdown Instantly.