Exemples de lead magnets LinkedIn en sales strategy

I'm giving away my ICP Reverse-Engineering Setup   (The same one agencies sell for $5K–$10K)   I see too many marketers and founders assume they know their ICP well.   Reality is that most don't.   THE best way to understand who's buying in your market:   → Create a short list of very successful competitors → Reverse engineer their ICP and messaging → Refine your ICP based on that → Keep track of how they evolve   Even if you DO know your ICP well, you can always discover new angles by looking around.   This can all be automated; AI is great at this type of research.   Every month, you receive an update on how the ICP and messaging in your niche is evolving   (see the results in the pinned comment)   I use a setup that scrapes websites, pricing pages, Linkedin and X (see video)   Found 3 audience segments I wasn't targeting that my competitors were betting heavily on.   Comment "ICP" if you want the tutorial and Relay no-code template (5 min setup)

“Just checking in” is a terrible follow up. Ranking 8 follow-ups from WORST to BEST ❌ generic DM follow-ups scream AI & Automation. ✅ Do things that can’t be automated = win more deals 8. “Is everything ok?” • “hi, how are you?”, “how it’s been going?” • It’s okay to send such messages, but selling after them is lame. 7. “Bumps” • “any thoughts?”, “just checking in”, “any updates?” • Super annoying, no value, very lazy. It’s just not worth it 6. “will be in <insert>” • “I’ll be in your city next week” or “I`m also attending this event” * Hits people’s mental spam filters. Sounds like a BS. 5. Case study • Industry-specific one. Works like a charm • Can never get enough social proof. Earn people’s trust faster 4. Recent results • Testimonials for a client in the same industry • Huge to move the needle forward 3. “News” • News, LinkedIn posts, new hires, hobbies, etc • Anything that’s unique and requires some thoughts from you 2. Add value • 101 of B2B selling. Always lead with value. Summarise well. • Resources, white papers, tips, tailor-made PDFs, lead magnets, 1. Screw text. Do the Audio/Video  • No Looms. record natively on the LinkedIn App. • Go outside, memorize the copy, and record the message This is much better than “thoughts?” What would you add? P.S. If your follow ups are getting ignored, you're not alone. DM me "COLD" and I'll show you what's actually working in 2026.

I've studied hundreds of businesses that scaled successfully. They all had one thing in common (and it had nothing to do with tactics). They followed this exact system to scale cleanly: 1. Become The Person Everyone Refers Being only slightly better than competitors won’t cut it. You scale by being the only name that comes to mind. When someone asks: "who should I talk to about X?" Your name should be the automatic answer. 2. Build Trust, Not Just An Audience 10,000 followers who don't trust you are worth less than 100 who do. Trust is the only currency that scales. Every post either builds it or erodes it. 3. Show How Your Brain Works, Not Just Your Results Results are impressive. Thinking is invaluable. Anyone can screenshot a win.  Few can explain the framework that created it. Your audience doesn't just want to know what you did.  They want to know how you think. 4. The More Specific Your Point Of View, The Faster Trust Builds Generic advice gets ignored.  Specific points of view get remembered. Clarity repels the wrong people and attracts the right ones. That's exactly what you want. 5. Pick One Niche, One Message, Say It Better Than Anyone Else Depth beats breadth. Every single time. 6. Do That Consistently and Referrals Stop Being Luck One great post doesn't scale.  But 100 great posts in the same direction do. When you show up with the same clear message, people start to see you as the category expert. 7. Your Content Becomes Your Sales Team At scale, your content does the selling before you ever talk to someone. It answers objections and builds trust. Then positions you as the obvious choice. The best sales teams are systems that run 24/7. 8. The Most Referred Experts Didn't Get Lucky. They Got Clear. They picked a lane and owned their message.  They said it better than anyone else. Then they said it again. And again. And again. Referrals are the result of relentless clarity and consistent communication. Scaling is about being so clear on who you are and what you solve that people can't help but refer you. Let's get after it. __ Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more. Want to become the only name that comes to mind in your niche? I'll give you my free Referral Growth Blueprint, the exact system to turn your content into your best sales team. Comment GROWTH and I'll send it to you.

I used to send 5,000,000 cold emails per month. Now? I send ~50,000. And here’s the part most people don’t expect: I’m getting better results now than I did at 100× the volume. That sounds backwards, so let me explain what changed. For years, cold email was a volume game. If you could send more, you won. And yes, it worked. UpLead has done $30M+ almost solely from Cold Email. But here’s what quietly broke the bulk sending model: Google got stricter. Outlook got smarter. Inbox placement became the bottleneck, not copy. Blasting volume + “fake personalization” doesn’t work like it used to. So I flipped the entire approach. What actually matters now: • The right person, not a giant list • Timing, not just clever copy • A real reason to reach out, not fluff • Verified, high-quality data (this matters more than people think) • Consistent inbox placement, not one-off spikes • Fewer emails, but ones that actually deserve to be opened In other words: 👉 Right message 👉 Right person 👉 Right time That beats “personalized at scale” every single time. I didn’t send fewer emails because I had to. I did it because I realized something most people miss: Cold email didn’t die. Lazy cold email did. And ironically, the people still blasting millions are usually the ones struggling the most. If you’re doing cold email today and it feels harder than it used to… You’re not crazy. The game changed. So I documented exactly what’s working for me right now: -the frameworks -the messaging -the sequencing -the inbox strategy -the tools I use I put it all into a Cold Email Playbook and I’m giving it away. If you want it, comment COLD or DM me. (connect with me to me first so I can DM you) ♻️ Be sure to repost this for priority access

Your biggest problem is not one call close. The problem is script culture. It turned sales into performance instead of decision support. I was three years into coaching sales teams when I noticed a pattern. The closers who studied scripts the hardest were losing the most premium deals. Not because they were bad. Because they sounded exactly like the last five people the buyer ignored. I sat in on a call where a talented closer executed perfectly. Pacing. Tonality. Objection handling. Every beat hit on time. The prospect said yes on the call. Then vanished for six weeks. When I finally got him back on the phone, he said, I felt like I was being moved through a process instead of helped through a decision. That is what script culture does. It creates three invisible problems. First, buyers feel handled. Premium buyers can tell when you are steering them instead of meeting them. They do not argue. They disengage. Polite maybe. Quiet later. Second, the truth never surfaces. Script first calls reward speed over clarity. So the real constraints stay buried. Internal politics. Prior bad experiences. Risk tolerance. The real reason this is still unsolved. Third, you trigger price and timeline friction. When diagnosis is thin, your offer lands like a commodity. Then the call turns into urgency debates, discount discussions, and let me think about it. The shift happened when I stopped teaching what to say and started teaching what to uncover. Permission. Diagnosis. Decision criteria. Permission restores autonomy and lowers defensiveness. Diagnosis finds the truth so you stop pitching at symptoms. Decision criteria turns the close into a clean choice based on their reality, not your pressure. That is how you enroll premium buyers without the hard sell. Not by performing better. By listening deeper. Comment SOAR and I will send you the permission, diagnosis, decision criteria framework so you can stop sounding scripted and start closing through real dialogue.