I've managed $100M+ in ad spend across Meta, Applovin, and TikTok. The no. 1 pattern I see at every spend level: Brands scaling to $200K, $400K/month while actual profitability stays flat or declines. The dashboards look green... But the P&L tells a different story. So I built a 5-minute audit that reveals exactly where your paid media profitability is leaking. 5 areas, each scored 0-2: • Are you measuring contribution margin or just ROAS? • Do you have different ROAS thresholds by funnel stage? • Do you track new visit percentage on your campaigns? • Is your creative diverse enough to break Meta's targeting cycle? • Are you using channels beyond Meta for incremental new-user reach? Your total score tells you if you're in the red zone, yellow zone, or green zone... And EXACTLY which area to fix first. I use this on every new account we take on. It's based on our learnings from the last 8 years of scaling DTC brands through paid social. I'm sharing it because too many brands are still optimizing for the wrong numbers. If you want it: 1. Comment "audit" 2. Send me a connection request if we're not connected yet I'll DM you the link. PS One of the 5 audit areas alone changed how we manage $300-400K/month in Meta spend for a health brand. They hit $1M+ in monthly revenue this year.