SEO didn’t die Here’s what happened: Most brands are still optimizing for Google rankings alone. (ignoring their customers’ shift in search behaviour) In 2026, Google is just one layer of visibility. Search now happens across: → Google → AI models → Social platforms → Video platforms → Voice assistants If your strategy only targets blue links, you’re missing half the discovery journey. And that’s why you feel “SEO is dead” Modern SEO means: – Building topical authority, not just targeting keywords – Getting cited by AI, not just indexed – Earning brand mentions, not just backlinks – Creating original data, not just recycling it – Optimizing for visibility wherever search happens The goal is no longer “more traffic.” It’s authority that compounds across platforms. Which of these 19 shifts do you think most businesses are still ignoring? - - - - - - PS: We help brands rank on LLMs like ChatGPT, Claude, Gemini, etc. DM me “LLM” for more detail! Aidan S. - Co Founder AEO Labs