Exemples de lead magnets LinkedIn en growth agency

I uploaded my genes to Claude Code a couple of months ago and had it build me a system that cross-referenced my own genetic data with publicly available medical databases. The results genuinely changed my life. I found out I'm a carrier for cystic fibrosis, a debilitating disease with real health implications including reduced lung function and increased risk of pancreatitis. More importantly, it means before I have kids I need to make sure my partner doesn't also carry the gene, because if we both do, our children will likely have the disease. That alone was worth doing this. But it went way beyond disease risk. The system identified that one of my methylation pathways wasn't functioning properly, which was affecting my energy production. It recommended I supplement with something called methylfolate to compensate. Within 2 to 3 days of taking it consistently, my energy levels were through the roof and my sleep improved dramatically. That was probably the single biggest lifestyle improvement I've experienced in years. It also flagged that I'm a poor caffeine metabolizer. Despite the fact that I used to love a big Starbucks frappa-whatever every morning, caffeine was absolutely destroying my sleep and making me anxious. The system recommended I wait 90 to 120 minutes after waking before having any coffee, and to take significantly less than I was used to. Since making that change my sleep score has been basically perfect every night. On top of all that, I got a full dietary framework customized to my genetics, exercise protocols, a supplement stack with specific timing recommendations, a genetically optimized shopping list, and meal plans tailored to my goals. I've been in the best shape of my life and hitting PRs in the gym that I never thought I'd be able to do. Here's the crazy part: this kind of personalized genetic health analysis used to cost $5,000 to $10,000 through consultations and specialized testing. I got my DNA tested through 23andMe for about $70 Canadian. You spit in a tube, mail it back, and a few weeks later you get your raw genome as a giant text file with about 600,000 genetic data points. Claude Code reads that file, cross-references it against databases like ClinVar and PharmGKB, interprets the results, and generates detailed health reports that you can actually have a conversation with. I'm not a doctor and this isn't a substitute for actual medical advice. But if you're the sort of person who wants to take a little more of your health into your own hands, this is an incredibly powerful and accessible way to do it. I'm giving away the full genetic health analysis pipeline. All the scripts, databases, and project files you need to run this exact system on your own DNA. Want it? 1. Like this post 2. Comment "DNA" 3. Connect with me so I can DM you

$400,000+ in Upwork revenue. Here's the blueprint. For free. Most people treat Upwork like a race to the bottom: competing on price, sending 100 applications and getting ghosted. I treated it like a business. And built systems that actually worked: • Profile that converted 3x better than competitors • Application strategy that got 1 in 3 responses • Message templates that closed deals on autopilot • Advanced strategies 99% of freelancers don't know exist The result? Nearly $500K in revenue. I'm giving away everything: → Complete profile optimization guide → My exact Loom video template → Word-for-word message templates → JSS and badge optimization strategies → How to scale past $10K/month The actual playbook. If you want it: Drop a "💰" in the comments and I'll send you the link.

Everyone selling AI agency builds wants to show you the flashy stuff: Voice agents, autonomous researchers, or chatbots. None of that is what's actually moving money in B2B agency land right now. The systems that sell fast and keep selling are the boring ones. The client doesn't care that it's unsexy, they care that it clears a bottleneck they've been stepping around for two years. I've built these for LeftClick clients, and members inside Maker School have sold versions of them to agencies, coaches, consultants, and SEO shops for $1,700 and up. Three that I'd build first if I were starting an agency today: 1. AI proposal generator Salesperson fills out a short form after a discovery call (problem, scope, cost, timeline). System passes that to Claude or GPT, which writes every section of the proposal in the prospect's own language, then drops it into a Google Slides or PandaDoc template and emails the prospect a polished PDF before the salesperson has logged out of Zoom. Speed-to-proposal is one of the single biggest conversion levers in agency sales, and almost nobody is fast here. 2. Automated follow-up system Daily cron runs against a CRM (or a Google Sheet if the client is scrappy). For every contact whose last-touched date is 4, 8, or 14 days old, it pulls the full email history with that prospect, feeds it to Claude for context, and drafts a genuinely contextual follow-up. Not a template. An actual reply that references what you talked about last time. This is typically the single most underrated system in a sales org, because humans just forget to follow up. Systems don't. 3. Cyclic content generator For any SEO, content, or brand client. Feed in a keyword, the system scrapes top-ranking outlines and pulls real citations with statistics, generates a mega-outline that's structurally better than anything else ranking, and then writes each section separately and deeply (so you never trade off depth for length). It even generates custom images per section. Output is a fully cited, image-rich article dropped into Google Drive, ready to publish. Want the breakdowns of all three? 1. Comment "SYSTEMS" 2. Connect with me 3. I'll send them over.

I’ve helped over 2,000 people get their first AI automation client. They all had one thing in common: They stopped overthinking and followed a roadmap. • Some were engineers. • Some were marketers. • Most started with zero experience. But they followed the plan. That’s why I created a free guide that gives you the exact steps to land your first $2,000 automation project (even if you’ve never built one before). Inside Your Roadmap to AI Client #1, you’ll learn: • The 3 lessons every beginner needs before getting started • The biggest mistakes that keep people stuck at $0 • The simple system to go from learning tools to landing clients And more. This isn’t theory or recycled YouTube advice. It’s the same roadmap I’ve used to help people go from zero to $5k-$10k per month. And the same framework behind Maker School, the #1 automation community with 2,000+ members. And for a limited time, I’m giving it away free. Want it? 1. Like this post 2. Comment “course” I’ll DM you the link. I’ve seen too many people waste months trying to get ready. This is your shortcut to finally getting paid for your skills. PS - Connect with me if we're not already (so I can DM you).

I hit $25,000/month selling automation services in late 2023. This is the exact roadmap I followed… But why automation? • Extraordinarily high leverage • New and growing industry • Low barrier to entry • Everybody needs it in some way, shape, or form • It's very sticky I put together a full breakdown of my process—the 5-step roadmap, how to generate leads, which platforms to focus on, and how I retain and ascend clients to larger packages. Want it? 1. Like this post 2. Comment "ROADMAP" I'll DM you the link. PS - Connect with me if we're not already so I can send it to you.

I've been doing cold email outreach for the better part of a decade and the thing that's changed the most in the last year is what "personalization" means. It used to be enough to scrape someone's name and company, stick it in the first line, and call it personalized. That worked for a while but it doesn't anymore because everyone's doing it now and recipients can smell it instantly. What I started doing instead is scraping the prospect's entire website—blog posts, service pages, about pages, and contact page and feed all of that into AI and have it summarize what each page is about. Then I take those summaries and use them to write the first few lines of my cold email so it reads like I spent 20 minutes going through their site. The icebreakers come out like "Hey Cali, love how L2 makes it easy to filter by acreage. Also a fan of your property update email option. Wanted to run something by you." That's the kind of opener that gets 5-10% reply rates because it doesn't sound like it was generated by a machine even though it was. One thing I learned building this is that the small details in your prompt matter way more than you'd think. Having AI shorten company names (say "Mayo" instead of "Mayo Incorporated") and reference non-obvious pages instead of the homepage makes the whole thing feel like a real person wrote it. I built the whole system in n8n and I'm giving the template away for free. Comment "COLD" and connect with me, and I'll send it over.

If you're stuck and need to make a few thousand dollars in the next few weeks, here's exactly how I did it when I was dead broke. The warmth ladder has three levels. Start at the top and work your way down. Level 1: People who've paid you before They already like you, trust you, have your contact info, and know how to pay you. Go through your phone contacts, Facebook, email—everyone who's ever paid you anything. Freelance gigs, past employers, your friend's uncle who hired you for demolition work one summer. Message them: "I was thinking about how you're doing [process] and believe there's an opportunity to make [amount]. I could fix this for you, scope and finance it upfront, require no work on your end. All I ask is the opportunity to work with you again." Level 2: People you've contacted before They have your contact info but may not trust you yet. Similar message, but add proof you've solved this problem before. Level 3: Cold contacts They don't know you exist. LinkedIn second connections, people in your network. Give them something valuable upfront—actually solve part of their problem for free to prove you're not a scammer. 50-70% won't respond. That's normal. You only need one or two to say yes. When I was down to my last few hundred dollars, going door-to-door to 2,000-3,000 businesses over three months, this is exactly what I did. Don't spend time designing moonshot products when you're bleeding money. Stem the bleeding first. Make the money. Then zoom out for longer-term plays. PS - do you want the actual scripts and document? Comment “script” and I’ll send it to you!

A lot of the Routines coverage this week has been demos and hot takes. So I wanted to put together the mental model of how this thing actually works, because once you understand the shape of it, the use cases become obvious. Routines are Anthropic's new automation layer for Claude Code. A single Routine is just a saved configuration: a prompt, a repo, and a set of connectors, triggered on some kind of event. Every time the trigger fires, Anthropic spins up a Claude Code instance on their cloud infrastructure, runs your prompt against it, and shuts it down when it's done. Your machine doesn't need to be on. You don't need to manage a server. It just runs. The whole thing compresses into three pieces, which I've broken down in the carousel below: Trigger in, prompt in the middle, connector out. And once you see it that way, most of the automation ideas you've been holding in the back of your head suddenly become two-minute builds instead of two-hour ones. I did a deep dive on my YouTube. Comment Routines if you want the link.

The point of a sales call is to transfer trust. Get the person on the other end to trust you and the rest takes care of itself. Connor Kaplan broke this down in a Maker School session. Three things he focuses on: Conviction. He asks himself before every call—would I actually buy this? Not "is this a good product" or "can I help this person." Would I actually pull out my wallet and buy this thing? If the answer is wishy-washy, the prospect will feel it. They always do. You can't fake conviction. You either have it or you don't, and if you don't, you need to figure out why before you get on another call. Confidence. Connor does pushups before his calls. Not joking. 5-10 reps, gets his energy up, walks into the call in a different state than if he'd just been sitting at his desk scrolling Slack. He also pulled every question he's been asked on sales calls, wrote out answers, and practiced them 15 minutes a day for two weeks straight. Now he doesn't get caught off guard. Someone throws an objection at him and he's already got the answer loaded. That kind of preparation looks like natural confidence on the call. Consistency. Sales is a volume game and most people's energy craters after a few bad calls in a row. Connor keeps a swipe file of clips from his best calls. When he's in a funk, he watches them. Reminds himself what good looks like. He also actually uses the "next step date" field in his CRM so people don't fall through the cracks. Sounds basic but almost nobody does it. They let leads go cold because they forgot to follow up. Connor doesn't forget. I put the Whimsical board Connor made in the comments if you want the full breakdown. P.S. This is what Maker School looks like week to week. Operators sharing what's actually working. Link's in the bio.

Anthropic just released computer use, which gives Claude access to your browser and your keyboard. Most people out there are using it for toy demos like organizing files or renaming folders. I spent the last week testing it on real business tasks and put together 8 use cases that go way beyond the demos. Swipe through for the breakdown. If you want to see the full walkthrough with setup instructions and the browser workaround I use to bypass Anthropic's built-in restrictions, I made a video covering everything step by step, comment “COMPUTER” and I’ll send it to you. ~ P.S. If you're serious about turning tools like this into real revenue and you want to see how I apply them across businesses generating over $4 million a year in profit, Maker School is where I go deep on all of it with over 2,000 members. Join here: https://bit.ly/4l09oQQ

I've used the same 4-step copywriting framework for basically my entire career in outbound—cold email, LinkedIn DMs, SMS, iMessage, even scripts for cold calls. It's generated me and my clients over $15 million, and I've now taught it to over 2,000 people inside Maker School who use it to land clients every single week. The framework is four things in a specific order, and once you internalize it, you can write a strong piece of outbound in about 5 minutes regardless of the platform. The issue is most people either skip one of the four steps or do them out of order, and that's usually why their campaigns underperform. I broke the whole thing down in the carousel below. If you want the full version—including an hour and a half of me roasting and rewriting real cold emails live—I just dropped a free 4-hour course on YouTube. Comment "COLD" on my post and I'll send you the link.

I went to school for behavioral neuroscience and everything about how human beings make decisions has been documented in psychological literature for hundreds of years. Cold email is no different—the reason people say yes to messages from total strangers is applied psychology. I broke down the 7 core principles in my new cold email course, but I figured I'd give you the condensed version here. These are the same principles I've used across $15 million in outbound sales, and they apply whether you're sending emails, LinkedIn DMs, SMS, Instagram messages, or literally anything else. Swipe through the carousel for all 7, and if you want the full deep dive—the 4-hour course is free on YouTube. Comment "COLD" and I'll send you the link.